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Private label brands are a threat for high value manufacturer's brands such as "Charmin"! formatIsbn:Softcover - 9783640805488 a) Gewinnung von Rohstoffen undMaster's Thesis from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 1. 0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gambles operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. The dynamics of the industry, as well as